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You know what you’re doing. You started your business, built your products and services, and are generating revenue. You’ve dodged and weaved through the minefield of the day-to-day business of business.
There are times though when your head is down, focused on the execution of your strategy, and you just don’t see something that could be detrimental or helpful to your business. No one can see everything, and from time to time a trend, or a barrier, or an opportunity is ‘there’ that is easy to miss if you’re focused on your here and now. We refer to this as black ice - the stuff that is there, but difficult to discern because it blends in with its surroundings and remains hidden until you spin out, or slide or temporarily lose control.
The principals at Black Ice came together in 2018 to assist owners, entrepreneurs, and business managers identify opportunities and challenges that may not be apparent, but that can have a profound impact on their organizations. We’ve been where you’re at as consultants and as owners and entrepreneurs, and have held leadership positions in a broad array of industries and business types and worked through challenges/opportunities.
The black ice is different at every stage of your business:
Starting up - assuming that investors and potential recruits will fall in love with your product can cause you to overlook or miss what’s important to your potential markets, which is what truly attracts investment and people.
Ramping - the assumption that your organic growth will sustain itself, in the face of increasing competition, without ramping and evolving your marketing efforts.
Scaling - assuming that your current approach to measuring and forecasting your business will scale, along with your business growth.
Sustaining - handing over the reins of your business without ensuring that the plan is reflective of the team’s strengths and weaknesses, in your absence.
We focus on working with businesses all at stages of the corporate development life cycle to devise strategies and tactics to advance their business goals. But we go beyond that. Once we know what to do we roll up our sleeves to go the work required to implement measure the effectiveness of those collaborative decisions.
We’re ready to sit with you and understand your opportunities and challenges, and devise an engagement that identifies your black ice and optimizes your business, no matter the stage.