Good Businesses Need a sound business and marketing strategy
Black Ice Strategies was formed to fill two crucial needs that almost every business has today. First, filling a gap. Many businesses are in a growth stage but simply can't afford to hire someone full time to solve immediate issues. We can serve as interim or part-time executives, CFO/COO/CMO so that your business can reap the benefits from the immediate, cost-effective solutions that an experienced interim executive provides.
Second, while we don't profess to have all of the answers, our successes, our failures, and our lessons learned help businesses avoid the black ice that could lie ahead (yes, the very reason Black Ice Strategies was born). We've been there, and we want to help you stay the course and to grow a very successful business.
We focus on our clients' most critical issues and opportunities. Reasons, why companies turn to Black Ice Strategies:
- Lack of a business strategy
- Can't burden payroll
- Are seeing rapid company growth
- Have a heightened need to innovate
- Need to raise money
- Need to be more competitive
- Need to diversify and add channels
- Simply need more sales
If you're not seeing an ROI on your current spend with your current business and marketing advisors, it's time to do something... not just different, but better.
Effective Business Expansion Strategies can prepare your company to align with new strategic and channel partners, diversify your product offering, and position your company for accelerated growth and merger, or acquisition and investment. Let's work together to identify a successful path forward. Whether it's project work like developing a new business plan or revenue model, or a broader management consulting relationship, we want to get to know your business. We offer a no-obligation, free assessment.
Marketing a business typically takes substantial funds.
That's why we develop effective marketing plans before it's time to spend. The marketing plan will align with your business expansion plan, fuel your growth, identify the right target audiences, and consider the competition, execution vehicles, costs, goals, and timeframe. We can also jump in and support your sales and marketing team if the year simply isn't going as planned. Sometimes an outside perspective is just what's needed.
Let us buy you a coffee. We'd love to learn more about your business and share more about our process to deliver a sound business and marketing strategy.