Please read about our business adventures and experience. Black Ice Strategies intends that you learn more about how you can grow your business! We do our best to include the lessons that we've learned along the way and tips on fitting strategy and executions into every budget.
The connotation of 'black ice" is not to invoke fear but to realize that if you stay on the right road even when it gets a bit slippery out there, your perseverance to grow your business will pay off.
We hope to learn about your business or organization.
We engage with entrepreneurs and business owners and their teams each day to help build a better organization through sound strategic business and marketing plans.
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When Good is Bad in business.
Let’s hypothesize a business case that may resonate with start-up companies. You own an enterprise software company. Your product provides the trinity of benefits - more features than current solutions, faster workflow for your customers at a lower price point. Everything is awesome.
Many of us spend so much time fighting the fire(s) du jour that it’s difficult to look up and consider what’s going to happen tomorrow, or next week, or next quarter. Predicting the future is a risky endeavor.
It’s not easy to raise money from savvy investors. Being prepared, responsive to addressing the information requests and the curve balls that will come your way, and maintaining complete transparency throughout the process will put you in your strongest position to get ‘over the line.’ Continue Reading
There are several ways to implement a forecasting process. Some can be complex or very simple. Like most everything, the answer is in the middle somewhere.
As your business grows in complexity and sophistication, you’ll likely need to peer further into the future. This forecasting benefits you and your team for longer-term provisions for staffing, working capital, and product development(s).
Marketing is ready to hit go! But wait just a minute... "What is Your Value Proposition?" The dominant reason to undertake any marketing campaign is to enable sales.
It’s very, very common for a founder or CEO to formulate an idea that requires a team that possesses expertise with a different skill set. So, how do you lead a team just when you’re not ‘the expert’ in the domain required for your company to prevail?
Here’s the rub. You and your co-founder, along with an intern, can’t deliver fast enough, and if you blow this...well, let’s not go down that path. This short read should give you some food for thought when it comes to “Eyes Wide Open When Taking Investments from Friends and Family.”
Marketing investment provides the context to all marketing activities. It’s the Why of the marketing budget. Marketing expense, be it emailing, trade shows, digital, is how the marketing investment is executed in order to achieve discrete, measurable increases in revenue-generating activities.