Grow Your Business

When Good is Bad in business.

Let’s hypothesize a business case that may resonate with start-up companies. You own an enterprise software company.  Your product provides the trinity of benefits - more features than current solutions, faster workflow for your customers at a lower price point. Everything is awesome.

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Many of us spend so much time fighting the fire(s) du jour that it’s difficult to look up and consider what’s going to happen tomorrow, or next week, or next quarter.  Predicting the future is a risky endeavor.

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For SMBs with annual revenues of less than $10 million, losing a dominant customer can be a pivotal moment. These key clients, often a company's first major account, typically drive significant growth but can also consume a disproportionate amount of resources. When such a crucial client departs, the impact reverberates beyond a revenue loss, necessitating a comprehensive business growth strategy. Two market expansion techniques can help you manage through this challenge, recover lost ground and diversify your client base. Continue Reading

There are several ways to implement a forecasting process.  Some can be complex or very simple.  Like most everything, the answer is in the middle somewhere.

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As your business grows in complexity and sophistication, you’ll likely need to peer further into the future. This forecasting benefits you and your team for longer-term provisions for staffing, working capital, and product development(s). 

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Marketing is ready to hit go!  But wait just a minute... "What is Your Value Proposition?" The dominant reason to undertake any marketing campaign is to enable sales.  

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It’s very, very common for a founder or CEO to formulate an idea that requires a team that possesses expertise with a different skill set.  So, how do you lead a team just when you’re not ‘the expert’ in the domain required for your company to prevail?

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Here’s the rub. You and your co-founder, along with an intern, can’t deliver fast enough, and if you blow this...well, let’s not go down that path.  This short read should give you some food for thought when it comes to “Eyes Wide Open When Taking Investments from Friends and Family.”

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Marketing investment provides the context to all marketing activities.  It’s the Why of the marketing budget. Marketing expense, be it emailing, trade shows, digital, is how the marketing investment is executed in order to achieve discrete, measurable increases in revenue-generating activities.

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